Challenge

Since 2015, the WBENC Marketing Team has come to rely on Cogberry Creative to execute the organization’s editorial vision for the six annual issues of the President’s Report. At 34 to 38 pages per issue, Cogberry Creative is charged with creating the production calendar, managing the entire editorial process, meeting deadlines, and ensuring all stakeholders and leadership are on the same page.

Solution

By implementing content strategy best practices over time, Cogberry Creative has ensured the WBENC staff is supported during the process from start to finish. Our team has engineered the editorial process to fit the WBENC needs, ensuring imaginative, timely success stories and content fitting the organization’s drive as the leader for women’s business development. By establishing columns, such as Corporate Corner, Healthy Habits, and By the Numbers, readers know where to find information quickly and the content is easily repurposed for social media.

SERVICES