Wellness Coaches USA – Blog
Copywriting for Slice Communications
April 2016 to February 2017
April 2016 to February 2017
Challenge
After more than 14 years in the marketplace, Wellness Coaches embarked on a rebranding effort in the summer 2016. In partnership with Finch Brands and Slice Communications, Cogberry Creative was subcontracted to build a series of blog posts for the new website, while coaching a client who had never written blog posts before.
Solution
We produced an editorial calendar and topic list aligned with the client’s goals and core values. We collaborated with Slice Communications staff on social media campaigns; wrote a series of content on topics such as workplace stress, prediabetes, and wearable technology; and assisted in PR content development and brainstorming.