Wellness Coaches USA – Blog

Copywriting for Slice Communications
April 2016 to February 2017


After more than 14 years in the marketplace, Wellness Coaches embarked on a rebranding effort in the summer 2016. In partnership with Finch Brands and Slice Communications, Cogberry Creative was subcontracted to build a series of blog posts for the new website, while coaching a client who had never written blog posts before.


We produced an editorial calendar and topic list aligned with the client’s goals and core values. We collaborated with Slice Communications staff on social media campaigns; wrote a series of content on topics such as workplace stress, prediabetes, and wearable technology; and assisted in PR content development and brainstorming.



Stakeholder interviews
Editorial calendar